Last week several sources and other media came forward reporting that Hasbro, the makers of Transformers, Star Wars, and Marvel superhero toys, was in talks to buy out Mattel, the makers of Barbie, Hot Wheels, and DC superhero toys. While this isn’t the first time that two have approached one another about a possible merger, this time seemed as if it was gonna happen. It is no secret that Mattel has been struggling especially within the last few years, their stock is down 47% but Hasbro is, however, up 47%. Seeing the two giants in the two toy giants come together most certainly would make at least every toy enthusiast and collector happy, it seems that Mattel has rejected Hasbro’s initial offer. Per Reuters:
Mattel Inc has rebuffed Hasbro Inc’s latest takeover approach, people familiar with the matter said on Wednesday, casting uncertainty over the potential combination of the world’s two largest toy companies.
The terms Hasbro has proposed could not be learned, and it is not clear whether negotiations between the two companies will continue. The companies have engaged in multiple rounds of deal talks over the last two decades.
A combination of the two companies would create a toy powerhouse, uniting Hasbro’s My Little Pony, Monopoly and Nerf brands with Mattel’s Barbie dolls and Hot Wheels toys. It would give Hasbro more pricing power to negotiate with entertainment studios over TV and movie franchises.