LOS ANGELES- JUNE 11, 2012- Profiles in History, run by Joe Maddalena, announces new dates for their “Treasures from the Hollywood Vaults” auction in July. The auction will take place over four days beginning Thursday, July 26 through Sunday, July 29. July 26-27 will be Treasures from the Hollywood Vaults, July 28 will feature items from the esteemed Dreier Collection, and finally July 29 will be the Animation Auction. The Animation Auction will contain valuables such as a rare and significant Disneyland Prospectus, Walt Disney’s first motion picture camera and animations cels from beloved and now nostalgic classics. More below.

Discovered in an estate sale in the early 1980s was an important document drafted by Walt Disney and artist Herb Ryman to give words and images to Walt’s idea of a family fun attraction. This 1953 Disneyland Prospectus is one of only 3 supposedly produced personally by Disney and Ryman for Walt to take to New York and find a partner to invest $5 million to finance the building of Disneyland. Disney gave each of the three documents to a different banker in New York, but left without an investor. Since 1984, this particular Disneyland Prospectus has belonged to the same owner, collectibles expert and appraiser Gary Sohmers, who has done extensively research to determine the document’s rarity and importance. It has been viewed by Dave Smith of the Walt Disney Archives and deemed authentic. The document includes an outer 9” x 12” folder featuring what appears to be rub on letterings for “DISNEYLAND.” Inside the folder are 9 typed pages describing Walt’s planned park with descriptions of the different “lands,” including some that never came to fruition such as “Lilliputian Land” and “Happy Holiday Land.” One page features only the following: “Walt Disney – sometime – in 1955 will present to the people of the world – and children of all ages – a new experience in entertainment. In these pages is proffered a glimpse into this great adventure – a preview of what the visitor will experience – Disneyland.” This is an extremely rare document in the history of Walt Disney and has never been reproduced in whole or in part. Although several sources on the Internet reference the document in research and company history, this is the only copy known to exist. Pictured at top, it is expected to fetch $80,000 – $120,000.

Walt Disney’s first professional motion picture camera was a hand-crank 35mm Model A. Walt started Laugh-O-Gram Films, Inc. based in Kansas City in 1922. The company used money raised from stock to purchase equipment, including a used Universal camera. The company went on to produce a series of fairy tale cartoons including Little Red Riding Hood, Puss in Boots, Cinderella and in the spring of 1923, the Alice’s Wonderland series which combined live action and animation. During the declining months, Walt and Red Lyon used the Universal camera to shoot news for Pathé and Universal newsreels. When Laugh-O-Gram went bankrupt, Rudolf Ising, Max Maxwell and Hugh Harman—fledgling animators at Laugh-O-Gram—purchased the camera and started their own studio under the name, “Arabian Nights.” These three animators later formed the core team at Warner Bros. animation studio, giving this hand-crank 35mm Universal Model A has an impressive lineage, starting with Walt Disney himself. Still in working condition, the camera has “Arabian Nights Cartoons Rudy-Max-Hugh” hand-painted in black on the left panel door. It is certainly worthy of inclusion in the finest animation collections and its importance cannot be overstated. Pictured above, the camera is expected to fetch $30,000 – $50,000.

Animation cel highlights include: an original production cel with matching background of the Witch with the Poison Apple from Snow White and the Seven Dwarfs ($30,000 – $50,000); an original production cel and production background of Snow White kissing Sneezy in turn as the Dwarfs leave the cottage from Snow White and the Seven Dwarfs ($30,000 – $50,000); a rare original production cel of the Hag dipping the poison apple into her cauldron in Snow White and the Seven Dwarfs (pictured left, $60,000 – $80,000); a production cel and background from the famous “Bella Notte” sequence in Lady and the Tramp, when the spaghetti is shared ($14,000 – $20,000); original production background with production cels of Geppetto, Figaro and Pinocchio in the cottage from Pinocchio ($60,000 – $80,000); on the more affordable side, a production cel of Winnie the Pooh, Rabbit and Piglet from an educational film strip ($300-500); a Casper the Friendly Ghost layout drawing form Spooking About Africa ($100-$200); original production cel of Charlie Brown and Snoopy from This is America, Charlie Brown ($200-$300); and a lot of 1934 Post Toasties Cereal Box Backs with Disney Mickey Mouse theatrical short themed cutouts ($200-$300). Finally, you can also own an original car from “Mr. Toad’s Wild Ride” at Disneyland, in use from 1955-1997. This car comes with a signed letter of provenance discussing the history of the car. It is expected to fetch $20,000 – $30,000.

Founded in 1985 by Joseph Maddalena, Profiles in History is the nation’s leading dealer in guaranteed-authentic original historical autographs, letters, documents, vintage signed photographs and manuscripts. Born into a family of antiques dealers in Rhode Island, Joseph “Joe” Maddalena learned early on how to turn his passion of collecting historical autographs into a career. Needing to support himself, Joe turned to his hobby of buying and selling historical documents as a potential way to earn revenue. On weekends he scoured old Hollywood bookstores for letters and rare books. Upon graduation from Pepperdine, Joe pursued his passion to become a full-time dealer of historical documents, and opened his first office in 1985. A lifetime member of the Manuscript Society, Joe is widely recognized as the nation’s leading authority on entertainment memorabilia and historical documents. Profiles in History has established itself as the world’s largest auctioneer of original Hollywood memorabilia, having held some of the most prestigious and successful auctions of Hollywood memorabilia and owning virtually every Guinness Book record prices for original screen-used memorabilia. With an extensive network of dealers, collectors, and institutions, Profiles in History is proud to play an important role in the preservation of motion picture history. Prior Profiles in History Hollywood auctions highlights include the “Cowardly Lion” costume from The Wizard of Oz ($805,000); Steve McQueen’s “Michael Delaney” racing suit from Le Mans ($960,000); a Panavision motion picture camera used by George Lucas to film Star Wars ($624,000); a full-scale model T-800 Endoskeleton from Terminator 2: Judgment Day ($488,750); Marilyn Monroe’s platinum & diamond wedding band from her marriage to Joe DiMaggio ($504,000); Marilyn Monroe’s “Diamonds” dress from Gentlemen Prefer Blondes ($356,500); a King Kong 1933 six-sheet movie poster ($345,000); Luke Skywalker’s light saber from Star Wars ($240,000); Margaret Hamilton’s “Wicked Witch” hat from The Wizard Of Oz ($230,000); and The Invisible Man 1933 one-sheet movie poster ($230,000). From the history-making Debbie Reynolds Auction in June 2011, Profiles in History sold the Marilyn Monroe “Subway” Dress from The Seven Year Itch for $5.52M, the Marilyn Monroe signature red-sequined showgirl gown from Gentlemen Prefer Blondes for $1.44M and the Audrey Hepburn Ascot Dress from My Fair Lady for $4.44M. In February, 2012, Profiles in History arranged the sale of a pair of Judy Garland screen-used Ruby Slippers from The Wizard of Oz to the Academy of Motion Picture Arts & Sciences. In addition, Joe Maddalena is the star of Hollywood Treasure, currently airing on Syfy, Tuesdays at 10pm (ET/PT). Hollywood Treasure takes viewers into the fascinating world of showbiz and pop culture memorabilia.

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