PROFILES IN HISTORY TO AUCTION OFF THE LARGEST COLLECTION OF CRACKER JACK TOYS IN HISTORY

PROFILES IN HISTORY SET TO AUCTION OFF THE LARGEST COLLECTION OF CRACKER JACK TOY PREMIUMS EVER COLLECTED AT THEIR JULY HOLLYWOOD AUCTION

LOS ANGELES- JULY 20, 2012- With a little over a week until their four day July Hollywood auction, Profiles in History, run by Joe Maddalena, is proud to announce that the largest collection of Cracker Jack toy premiums ever amassed will be up for auction. The Cracker Jack toys are a part of The Dreier Collection, which will be auctioned off on, Saturday, July 28th. Their Animation Auction will be, Sunday, July 29th, and the Treasures from the Hollywood Vaults auction has been moved to, Monday, July 30th and Tuesday, July 31st. All auctions will take place in Los Angeles.

When German immigrant Frederick “Fritz” William Rueckheim and his brother Louis concocted an early version of their popcorn, molasses and peanut confection at the 1893 Chicago World’s Fair, they called it simply, “Candied Popcorn and Peanuts.” But in 1896 Fritz devised a way to keep the popcorn kernels separated by adding a small quantity of oil to each spinning vat. Prior to this innovation, the product stuck together in chunks. In 1896, the first batch of “Cracker Jack” was made. An enthusiastic customer is said to have coined its household name by exclaiming, “That’s crackerjack!” Later, the song, “Take Me Out to the Ball Game” gave Cracker Jack priceless publicity for free when the line, “buy me some peanuts and Cracker Jack!” was first sung in 1908. In 1912 mystery novelty items or “prizes” were included in every box of Cracker Jack. Among the very first prizes were baseball cards. Over time, prizes have included everything from charms to whistles; from tin toys to temporary tattoos. The original tagline for Cracker Jack was, “Candy coated popcorn, peanuts and a prize.” The prizes attained pop-cultural fusion with the term, “came in a Cracker Jack box,” referring to an object of limited value. To this day, Cracker Jack mystery prizes are as popular as the product itself. In this special collection, you’ll find some of the earliest, rarest and most sought after examples of Cracker Jack memorabilia in existence. It spans a century and is the most extensive single private collection ever assembled for offer to the public. Profiles in History strongly encourages interested parties to come view this massive collection in person at their offices. Just some of what is included: a set of 1898 Paper Dolls, over 80+ pre-1910 Riddle Cards, 17 Victorian Women pin backs, Cracker Jack Bears postcards sets, 11 riddle books, baseball score counters, baseball spinner, water guns, various cast metal battleships, metal train cars, movie slide cards, metal baseball score counters, standing tin soldiers, spinning tops, storybooks, pot metal and celluloid lamps and trinkets, tin dollhouse serving trays, movie flip books, tin-litho horse and carriage, button mirrors, painted wooden boats, wood buildings, tin-litho parrot, and many more. It is quite possibly the last time this number and variety of Cracker Jack memorabilia will ever be sold at one time. The collection is pictured above and expected to fetch $40,000 – $60,000.

ABOUT PROFILES IN HISTORY
Founded in 1985 by Joseph Maddalena, Profiles in History is the nation’s leading dealer in guaranteed-authentic original historical autographs, letters, documents, vintage signed photographs and manuscripts. Born into a family of antiques dealers in Rhode Island, Joseph “Joe” Maddalena learned early on how to turn his passion of collecting historical autographs into a career. Needing to support himself, Joe turned to his hobby of buying and selling historical documents as a potential way to earn revenue. On weekends he scoured old Hollywood bookstores for letters and rare books. Upon graduation from Pepperdine, Joe pursued his passion to become a full-time dealer of historical documents, and opened his first office in 1985. A lifetime member of the Manuscript Society, Joe is widely recognized as the nation’s leading authority on entertainment memorabilia and historical documents. Profiles in History has established itself as the world’s largest auctioneer of original Hollywood memorabilia, having held some of the most prestigious and successful auctions of Hollywood memorabilia and owning virtually every Guinness Book record prices for original screen-used memorabilia. With an extensive network of dealers, collectors, and institutions, Profiles in History is proud to play an important role in the preservation of motion picture history. Prior Profiles in History Hollywood auctions highlights include the “Cowardly Lion” costume from The Wizard of Oz ($805,000); Steve McQueen’s “Michael Delaney” racing suit from Le Mans ($960,000); a Panavision motion picture camera used by George Lucas to film Star Wars ($624,000); a full-scale model T-800 Endoskeleton from Terminator 2: Judgment Day ($488,750); Marilyn Monroe’s platinum & diamond wedding band from her marriage to Joe DiMaggio ($504,000); Marilyn Monroe’s “Diamonds” dress from Gentlemen Prefer Blondes ($356,500); a King Kong 1933 six-sheet movie poster ($345,000); Luke Skywalker’s light saber from Star Wars ($240,000); Margaret Hamilton’s “Wicked Witch” hat from The Wizard Of Oz ($230,000); and The Invisible Man 1933 one-sheet movie poster ($230,000). From the history-making Debbie Reynolds Auction in June 2011, Profiles in History sold the Marilyn Monroe “Subway” Dress from The Seven Year Itch for $5.52M, the Marilyn Monroe signature red-sequined showgirl gown from Gentlemen Prefer Blondes for $1.44M and the Audrey Hepburn Ascot Dress from My Fair Lady for $4.44M. In February 2012, Profiles in History arranged the sale of a pair of Judy Garland screen-used Ruby Slippers from The Wizard of Oz to the Academy of Motion Picture Arts & Sciences. In addition, Joe Maddalena is the star of Hollywood Treasure, which just ended its second season on Syfy. Hollywood Treasure takes viewers into the fascinating world of showbiz and pop culture memorabilia.

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